Branding for a local freelance copywriter who was looking for a cohesive logo identity
Strengthening their brand recognition and adding an extra level of professionalism to the business as they began working internationally. The identity designed, focused on providing a unique use of their initials with a friendly use of font and a subtle copywriting visual element of the text cursor.
Monogram exploration
In a competitive market, a unique and well-designed logo can set a freelancer apart from its competitors. My main focus of exploration was how to best encapsulate the initials of the client and a “writing“ visual element.
