PureGym IWD identity supported by a short film produced by an external agency featuring staff and members.

This project focused on #RiseAboveTheNoise as a message with a need to evolve the identity produced by PureGym over the past years showing confidence and strength in its messaging. I wanted to introduce a strong use of colour to rise above the noise of PureGym’s constant use of teal assets on social channels. Developing it across title treatments and imagery that used lighting in gym to reflect this. Photography was then utilised from the shoot across supporting social comms and in gym screens with a strong quote and complimentary branding.