Identity creation for the celebration of PureGym’s 10th Anniversary at the Annual internal awards event.
This needed to have a strong brand image across the event collateral and its application at the venue. The creative was built on the idea of visualising the journey/timeline and path of PureGym that leads up to the event. The visual language of the path device was built into the main “10” ident being one path, building out the entire number. A supporting font was found that used a similar style to work through any supporting titles and assets.
Thankfully the identity was very well received and managed to give gravity and the prestige needed for a milestone event for the company.
Coming to the event space near you…
It all begins with the tease, get the staff buzzing for this landmark event. Playing on the journey theme, I devised a launch teaser animation with a bangin’ soundtrack to build anticipation.
The main event
Working closely with the event organisers, I rolled the identity out on the venue itself, as well as accompanying digital presentation assets for announcing each award title and the winners.
