Creation of student-specific marketing to increase interaction with university targeted activity across the country.

This project from fall 2021, introduced a few new directions for marketing to the student audience - with an A7 handout full of motivational content, Illustrated motivational posters to give away at Freshers fairs, and an interactive VR 360 tour challenge which I created for mobile use. We also distributed beermats to bars and pubs around target areas that would promote interaction with the brand. The artwork for this got given some flexibility in applying the PureGym brand to relate more to a student audience.