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Working space for creatives, with KICK ASS coffee!
This is a portfolio practice project that I completed as part of the Logo Legends Course by James Martin, aka Made By James. This was a chance to keep the creative juices going over a quiet January and what a crackin’ brief it was to work on.
The business concept is the "creatives coffee shop" - its a co working space for creatives that doubles up as a coffee roasters & cafe.
Everyone is welcome, but that main objective is to offer an alternative creative sanctuary that people feel excited by. A calming place of Zen that allows you to do focused work without distraction, escaping their noisy workspaces, full of chat and emails, to come and find peace.
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My approach for this identity was to create a warm comforting brand that played on the duality of the business providing energy to it’s customers whether it be caffeinated or plugged in to their workspace for the day.